Introduction

If you’re thinking about selling, you’re probably asking one question:

“Is now actually a good time — or should I wait?”

The truth is, the property market in London isn’t simple right now — but that doesn’t mean it’s a bad time to sell.

The Market Has Shifted — Not Stopped

We’re no longer in the “everything sells instantly” market.

Now:

• Buyers are more price-sensitive
• Mortgage rates have changed affordability
• Properties need to be positioned correctly

But demand hasn’t disappeared — it’s become more selective.

Serious Buyers Are Still Active

The key difference:

• Fewer “casual browsers”
• More motivated, proceedable buyers

That means:
If your property is priced and presented correctly, it will sell.

Pricing Strategy Matters More Than Ever

Overpricing is the biggest mistake right now.

What happens if you get it wrong:

• Property sits on the market
• Interest drops quickly
• You end up reducing anyway

The first 2–3 weeks are critical.

Presentation Is No Longer Optional

In a competitive market:

• Poor photos = no viewings
• Cluttered properties = low offers
• Weak marketing = wasted opportunity

You don’t get a second chance at first exposure.

What Should Sellers Do Now?

Immediate steps:

• Get an accurate, evidence-based valuation
• Review comparable local sales
• Prepare your property for market
• Choose an agent who understands buyer behaviour

How Easymove Supports Sellers

We help sellers:

• Price properties correctly from day one
• Market to serious, qualified buyers
• Maximise interest in the first weeks
• Manage the process through to completion

Final Thoughts

The market hasn’t stopped — it’s matured.

The sellers who succeed are the ones who:

• Price correctly
• Present properly
• Move decisively

⚠️ Reality Check

If your plan is:

• “Let’s test a high price and see what happens”

You’ll lose momentum — and money.